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But, say the experts, the companys final push to become the provider that will control most of the homes entertainment is flawed.
In the US for example, Apple's appetite for a slice of the video pie has proven bigger than its reach, according to Forrester Research.
The analyst firm says that the "iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great service to the 4 per cent of online adults who regularly buy video on iTunes — is not a mainstream model".
This problem can also be seen in Australia as well, and although here the early adoption of technologies such as iPods has perhaps been somewhat quicker than in the US, longer-term market penetration issues remain the same.
