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  Microsoft Slashes Hardware Prices

By Sarah Falson | Monday | 22/10/2007

Microsoft Hardware is offering a 25 per cent cash-back promotion on its webcams, mice and keyboards, as an incentive to drive sales in the lead-up to the peak Christmas selling period.

The offer also coincides with the company's 25th anniversary, and will be running from now until the end of January next year.

"With the unique 25% cash-back offer, Microsoft is working with partners to give consumers a great reason to purchase Microsoft Hardware products over the Christmas trading perio," said Microsoft Australia, group marketing manager – Entertainment and Devices Division, Jamieson Yu.

"This offering illustrates Microsoft's commitment to our re-sellers, who will benefit greatly from this simple, yet effective consumer promotion. Microsoft is eliminating the need for the re-seller to discount the product, thereby increasing average selling price and maximising profit margin."

 

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