Speaking at the 2009 CEDIA Expo in Sydney, Schaller who is now the US manager for Australian cable Company Kordz said that retailers are now selling HDMI cables that they do not realise, are not compliant.

"The biggest problem is that some cable Companies are stealing a licence, then using poor components to manufacture a cable. The retailer does not necessarily know because the packaging carries an official compliance logo".

"The end result is poor quality performance for the end user. We have followed up several of these Companies and what we have found is that they are not only using sub standard components but when challenged often disappear making it hard to track them down". He added.

"90% of HDMI cables are assembled by hand because labour is cheap in China. There is no quality control on these cables. At Kordz we have just released new high end HDMI cables that are machine soldered at the point where they terminate, this allows for consistent quality across the very thin strands that carry the content. We believe this is important as one gets a consistent solder. 90% of cables do not have this as they are hand assembled".