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According to ACMA's research, the majority of consumers use their fixed-line and mobile phones as complementary services with fixed-line used when at home and for longer calls and mobiles when outside the home.
A small proportion of household consumers (around 10 per cent)—‘techno non-adopters'—do not have a mobile phone and choose to rely solely on their fixed-line phone for voice communications.
There is also an increasing proportion of consumers—‘enthusiastic embracers'—who have or intend to replace their fixed-line phone service with other forms of voice communications. A quarter of household consumers indicated they would consider replacing their fixed-line service with another form of communication. Cost was the biggest factor in considering replacement, with many indicating they would replace their fixed-line if the price of mobile calls was reduced.
