The headphones have been specifically designed to cater for potable music and video listening spanning iPod and MP3 devices and have undergone extensive development research before being launched. The range includes several new patented features never seen before in portable headphones.
International resellers attending a global product launch conference in Majorca Spain told me that this range could be a major threat to the likes of Sony, Bang & Olufsen, Philips and a host of Asian manufacturers. The range is split into 3 core lifestyle segments which Sennheiser describe as being, Street, Sport and Style. Each product has been put through extensive consumer research testing with industrial designers in the UK changing the concept designs based on consumer feedback.
Click to enlarge |
Sennheiser researched shape, form, colour the price consumers will pay for headphones as well the environment in which many consumers actually used headphones.
This done Sennheiser then had to develop new manufacturing and packaging processes to deliver what they describe as superior functionality not seen before in a portable range of headphone. A classic example is revealed in the new Sennheiser Style range which will compete against high end products from Sony and B&O.
Sven Wilhelmsen Consumer Product Marketing Manager at Sennheiser said "This range has been a long time coming as we spent a great deal of time getting it right. The portable music market is evolving and growing at the same time and we believe Sennheiser can be a key player in deliver a great entertainment experience for consumers" he said
He added" What teens want is different from what tweens between 20 and 30 want and what older consumers want is different again. We have catered for all these categories in the new range. What the consumer will benefit from is that we are firstly a headphone Company and secondly we have an excellent track record over many years in both the consumer and professional entertainment markets delivering the ultimate in listening devices".
