The CDLI is based on independent research commissioned by Canon and delivered by GfK Marketing Services using information on sales figures (units and dollar value) provided by GfK's retail audit panel.
According to the research, more consumers are buying electronics they couldn't previously afford - compared to the 2nd half of 2006 the total value of digital device sales grew by 17.4 per cent in the 2nd half of 2007 despite the average selling price falling for every category except gaming consoles and inkjet & photo printers. For example the latest CDLI report reveals digital still cameras experienced similar total revenues and higher unit sales despite a fairly substantial reduction in average price.
