Launching the sponsorship, Hisense Australia's General Manager Tania Garonzi, said the company was pleased its sponsorship would ensure the Arena continues to be the number one indoor sports arena in Victoria.
"In committing to a six year sponsorship agreement, Melbourne Olympic Parks Trust can reinvest in the Arena to ensure it attracts international events to Melbourne. The investment will also ensure basketball, netball, dance sport and cycling retain access to world class facilities," Garonzi said.
Hisense Australia manufactures and distributes a range of consumer electronics and household appliances through major national retailers.
The sponsorship of Hisense Arena underpins the company's long-term commitment to Australia. Since 2006, the company has invested millions of dollars into establishing Australian headquarters in Melbourne, including a research and development facility in Port Melbourne.
New signage is being installed and a public awareness campaign has commenced to educate Melburnians and visitors to the precinct of the Arena's new name.
