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The 260m2 open plan designed store has been completely fitted with a huge interior featuring interactive displays to reflect the Jaycar Electronics brand.

Midland Store Manager Jarrom Frazier, with over 11 years electronics experience says he is looking forward to developing the new store and working alongside his team of three customer-focused staff.

"Working for Jaycar Electronics enables us to interact with customers and pass on our own knowledge and ideas. It is satisfying to help individual's complete do-it-yourself projects themselves and then see the results."

The range of products are available at the Jaycar Electronics Midlands store includes quirky gadgets, electronic components, car and home audio, power products, automotive accessories as well as alternative energy, security, computer and outdoor products.