Though the brand has been available locally for two years, to date the company's marketing has not spanned the traditional channels allowing Siemens appliances to be more widely acknowledged – but this is about to change, according to the company.
The website, at www.siemensappli
ances.com.au, is designed to allow consumers to experience the brand's commitment to producing some of the world's most technologically-advanced appliances, says the company's Australian distributor, BSH Home Appliances.
"The website showcases the latest in home appliances, including the revolutionary liftMatic – the world's first oven with an integrated lift. The interactive flash media encapsulates the technology behind the oven and allows users to experience the product in the comfort of their surroundings," said BSH managing director, Mark Saunders.
