Vivo Managing Director Fabio Grassia says, "Dick Smith has hit the right button with Vivo and just in time for the Olympics.  There's no doubt consumers will see great value in the Vivo brand and being in Dick Smith is a great outcome for us."
 
The Vivo boasts a range of hi-tech cutting-edge digital consumer lifestyle products imported from China, where the products are assembled, and put through stringent quality control testing to ensure optimal performance in accordance with Vivo's brand image, the company says.
 
Grassia noted,  "We feel VIVO will invigorate the market and cause the major brands some concern as our price point is significantly more competitive for products which are equally as impressive aesthetically and as well equipped as our competitors".