The new online store will sell a number of products including a selected range of TVs, computers, digital cameras, CDs, DVDs and car audio accessories.

With over 50 per cent of Australian households now accessing broadband and 31 per cent of adults now purchasing online, the retailer decided it was time to join the exodus of customers going online to purchase goods.

With 12 stores across the country and more on the way, the move online is seen as a way of adding convenience to shopping for the retailer's wide range of goods.