The (rather unimaginatively titled) Advanced Sound System was developed by Bang & Olufsen features a powerful digital signal processor, discrete amplification (to the tune of 1000 watts RMS) for all of the 14 loudspeakers and acoustic lenses.

You'd want it to for 15 grand. Mind you, you do get hand-polished and engraved grilles, which are machined from solid aluminium and colour match the leather seats.

The Acoustic Lens Technology is claimed to provide a wide horizontal sound dispersion of high frequencies. The acoustic lenses automatically rise out of the dashboard when the sound system is engaged and are said to ensure an extremely detailed acoustic stage from any seat in the car.

 See www.audi.com.au

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