Hitachi expects to reach its unit-sales targets for plasma and liquid crystal display televisions in the year ending in March, according to Makoto Ebata, president of Hitachi's consumer business group.
The Japanese electronics conglomerate has targeted plasma TV sales of 1.2 million units and 800,000 LCD TVs in the current fiscal year. During the last 12 months the company has reported losses of over $800 million.
Ebata spoke after a briefing at the Consumer Electronics Show in Las Vegas, where Hitachi unveiled plans to sell ultra-thin 1.5-inch plasma and LCD TVs in the United States.
In their LCD TV pitch Hitachi branded their new line "1.5," which reflects the new products' one-and-a-half-inch thick display, making it suited for hanging on a wall. The new liquid crystal displays (LCD) will be available in retailers starting in the first quarter of this year.
