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CES / CES

  Philips Turns To New Design In An Effort To Grab CE Marketshare

By David Richards | Monday | 07/01/2008

Desperate to turn around past fortunes Philips has unveiled yet another new design identity at the Consumer Electronics Show (CES) 2008, with the introduction of the Design Collection, which the company claims creates a holistic and iconic design across its complete home entertainment range.

Philips also announced a collaboration with Rhapsody, the online music service from RealNetworks and MTV Networks, offering solution for music downloads however the service, according to Rhapsody officials, will not be available in Australia.

Commenting on the Design Collection, Philips' new Consumer Lifestyle Chief Executive Officer, Andrea Ragnetti said: "Consumers have shared with us their desire for products with a simpler and softer, more sophisticated design. Something that touches the heart as well as the head. With this Design Collection, being minimalist, emotional and recognizable, we've created a solution that focuses on the consumer's needs to deliver simple and meaningful fulfilment. We have brought a new sense of elegance, innovation and sophistication to consumer products not yet seen in the consumer electronics sector."

Philips claims that in the past, home entertainment solutions were boxes and devices providing consumers with an entertainment experience. What used to be a consumer electronic device is now a signature piece of furniture that helps define personal style and space.

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