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COMMENT / COMMENT

  Research Shows Australians Buying Gadgets They Dont Use

By Branko Miletic | Thursday | 03/04/2008

In a new report titled The gizmo Household Technology Study by Galaxy Research and services provider gizmo, Australians seem to be happy to spend their hard earned cash on technology they don’t know how to use.

 


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In fact, two-thirds of the those surveyed admitted to happlily putting up with technology they believed was not performing.

The survey revealed the most common complaints about consumer technology are:

– Hardware is slow to boot up (35%);

– Frequent pop-ups and error messages (25%);

– Not sharing devices such as printers or modems across multiple PCs (22%);

– Old or broken equipment (19%);

– Not being able to play music through a home stereo (16%); and

– Losing digital files like photos (3%).

 
Many Australians also admitted to not knowing how to fix minor problems when they occur. 

 "Consumers are buying up big on new technology, but many are struggling to get the most out of these investments," said Brett Chenoweth, CEO gizmo. 

 "Whether it's setting up shared iTunes libraries, networking file and print sharing, setting up a wireless network, or backing up precious documents and photos, many Australians are just not able to integrate technology in their homes", he noted. 

Going further, the report note that by failing to integrate or use converged technologies meant that Australians are duplicating the technologies they use at home.  For example, seven in ten of Australians surveyed have two or more computers in their household, however, 40% of those surveyed with two or more computers did not have file sharing enabled, and 18% admitted that not all computers had access to the internet. 

 Moreover, 11% of surveyed Australians admitted to paying for two or more internet connections, when a networked house would allow all computers to share a single connection.

Similarly, one in three Australians surveyed (36%) have two or more printers in their household, yet almost half of these (46%) are not able to print from all computers to all printers, without the time consuming process of swapping files or cables.


 

 

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