This is not an isolated situation caused by the economic downturn, because products like the Sony Playstation and the Bravia LCD TV range which was launched in 2005 have never made a profit.
Only hours before the release of yesterday's financial results where Sony announced over $2 Billion in consumer electronic losses, Sony Australia tried to intimidate SmartHouse & ChannelNews by threatening us with legal action.
At the same time their PR department tried to run a smear campaign by telling media organisations that they had banned us because they did not like what we were writing about their Japanese brand which is wallowing in losses and is now trying to raise billions in capital to survive a brutal consumer electronics war with the likes of Samsung, Panasonic, LG Apple and Nintendo.
For example Sony has literally hundreds of products and despite this they cannot make a cent in profits because of poor management, over capitalisation of investment in new products, poor manufacturing processes and a vast array of tired products that consumers are starting to walk away from in droves.
On the other hand Apple and Nintendo are making billions in profits from just 4 products and a handful of software and applications. They include the Apple iPhone, iPod and the Nintendo Wii and DSi handheld.
Sony is today a fading flagship. Their products are no longer "Made In Japan" instead Sony is desperately cutting low cost manufacturing deals for everything including their Bravia TV's which by majority are made in China, Korea and Taiwan.
Their Sony Playstation's, as well their loss making Vaio notebooks as well as their Cybershot Digital Camera's and Handycam video cameras collectively contributed to over $2.4 Billion in losses.
