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  Why Intel Wants To Get Into Your TV

By David Richards and Colin Dixon TDG | Friday | 25/09/2009

Intel who in partnership with Microsoft have been accused of crashing PCs and servers for years are now trying to muscle in on the TV, Blu ray and PVR market as demand for consumer electronics outstrips PCS.

The only problem is that the consumer electronics Companies from the Sony's to the Samsung to the LG's and Panasonic have openly said that they are not interested in Intel technology unless there is a real benefit.

There is no doubt that the humble TV is set to be a key part of the home, from being able being able to watch TV programmes, to movies to sport, to being able to access the Internet and IP based content services and there is no doubt that a strong performing processor is key. But will it be Intel.

Remember Companies like Toshiba and Samsung already have their own processor manufacturing and storage operations and Companies like LG and Samsung have been buying millions of processors from the likes of Broadcom and Qualcomm for years to go into their mobile phones.

However the TV is set to change and Intel wants a share of the action.

The new TV's will have storage and lots of it and what is being done right now by a personal video recorder will be built into the TV as standard allowing consumers to store content, fast forward commercials and access content from a multitude of locations.

 It will also have wireless connectivity and a new generation of low power display options, which will be controlled by a processor which is the market that Intel is trying to hustle into.

The experts are questioning as to whether an open market for services can evolve around a TV display screen? Colin Dixon, a senior partner with the Diffusion Group has long argued that, though there are some real problems that must be addressed, taking an open approach to Internet video delivery will dominate.

He claims that at the recent Intel's Developer Forum, Intel announced that it was bringing its considerable weight to bear on the topic of delivering video content to a TV in an open environment.

Eric Kim, SVP and General Manager of the Intel's Digital Home Group, said he believes that the Internet and television will become deeply integrated. In support of this statement, Kim announced (1) a new, more powerful Intel processor for set-top boxes, (2) deeper integration of Adobe Flash 10 on STBs, and (3) advanced support for PC games on the TV. "Taken together, these innovations are a powerful endorsement for the open Internet economy he" said.

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