Optus General Manager Content and Portals, Mark Mulder said, "Optus customers have exclusive access to Channel Seven's Australian Open 2010 match coverage on their 3G mobile, when they are out and about, they can view all the great serves of the day."

"With our recent announcement to live stream the 2010 FIFA World Cup matches to customers 3G mobiles and now with the free live streaming of Channel Seven's match coverage of the Australian Open 2010, Optus is at the forefront of offering its customers the latest in mobile content. Additionally, when Optus customers enjoy the live streaming, they go into the draw to win a trip to the French Open Finals, a once in a lifetime experience," added Mulder.

According to the company, Optus mobile customers will have access to live streaming of Channel Seven's match coverage free on their Optus 3G mobile, video highlights, tennis tips from Tony Roche, tennis scores or news alerts, match updates, news, player profiles, as well as downloadable wallpapers and tennis mobile games.

Optus mobile customers can SMS ‘tennis' to 966 or visit Optus Zoo on their mobile and click on the Australian Open icon to access the Australian Open.

In addition, this year Optus iPhone customers can SMS ‘iTENNIS' to 966 to view live streaming of Channel Seven's match coverage of the Australian Open 2010 on their iPhone.