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CONTENT & DOWNLOADS / IPTV

  IPTV In The Dark Ages Says ACMA

By Branko Miletic | Wednesday | 07/05/2008

According to a report by the Australian Communications and Media Authority (ACMA), the Australian market for internet protocol television (IPTV) and internet video is less developed than many other international markets, with fewer than five IPTV providers and fifteen internet video providers offering full-length professional content directly to consumers.

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According to ACMA, the industry participants interviewed for the study believed that IPTV and internet video will become more common in Australia in the future but there was disagreement over the actual timeframe, with estimates ranging from 18 months to three years.

At a basic level, IPTV is the delivery of multimedia services over a managed IP network. In the communications industry, IPTV is often seen as ‘Telco TV', a subscription television service offered by DSL-based telecommunication carriers.

There are several supply-side factors acting as barriers for IPTV and internet video deployment.
Internet video providers believed that capped plans for broadband access and the cost of downloads were important barriers to take-up and deployment.

Capital expenditure requirements were cited as a major barrier for potential IPTV deployments, although this may become less important with a national fibre to the node (FTTN) network rollout.

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