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According to the company, this new low-cost service is the only centralised personal video recorder to give viewers on demand access to all free to air television channels in one place, in just a few clicks.
Content can be delivered via broadband or 3G and can be watched on a Mac, PC, iPhone and iPod touch, most Nokia media enabled mobiles, and Android mobile devices.
Company founder and myTVR director, Michael Carew, said the idea was born out of a desire for a simple way to record TV shows.
"MyTVR lets you watch any television program on free-to-air TV without the need to buy an expensive recording device – or worse still, work out how to use it. MyTVR is all about being easy to use – you just click one button to record and playback," he said.