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This statement follows the recent meeting between some of Australia's biggest hitters in the advertising and radio who have combined to provide guidance for the industry about the introduction and implementation of digital radio, scheduled for early next year.
The Digital Radio Advertising Advisory Group (DRAAG), which met for the first time in Sydney yesterday, includes senior representatives from Starcom, Mitchell's, Ikon Communications, Razor Media, Smart, Clemenger BBDO, OMD, Zenith Optimedia, Initiative, Carat, Maxus, Total Advertising and Communications, HMA Blaze, as well as representatives from key industry bodies such as the MFA and AANA.
Discussions at the inaugural meeting focused on a market update including the retailer strategy and a receiver manufacturers update, the brand and communication strategy for the digital radio launch; benefits for advertisers and feedback from the advertising agencies.
Chairman of Commercial Radio Australia, Michael Anderson, said the Digital Radio Advertising Advisory Group will help ensure that advertising agencies know exactly what to expect from digital radio, and allow important communication between the radio industry and advertising sectors.
