The most popular items purchased over the Internet in the past three months were Books (41 percent), Clothing and Accessories (36 percent), Videos/DVDs/Games (24 percent), Airline Tickets (24 percent) and Electronic Equipment (23 percent).
International President for Nielsen Online, Jonathan Carson said, "The Internet is no longer a niche technology—it is mass media and an utterly integral part of modern life. Almost no aspect of life remains untouched by online media. As our lives become more fractured and cluttered, it isn't surprising that consumers turn to the unrivalled convenience of the Internet when it comes to researching and buying products."
