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According to the company, Qantas Frequent Flyer is the only loyalty program in Australia to offer TiVo products for redemption with points or Points Plus Pay in the lead up to Christmas.

CEO of Hybrid Television Services, Robbee Minicola commented: "Loyalty programs of the high calibre of Qantas Frequent Flyer will experience heavy demand for personal and gift purchases in the lead up to Christmas. From the moment the TiVo media device is connected at home - the enjoyment will continue to grow over time with the introduction of new broadband services, games and content as well as optional features and accessories. This coupled with the new digital channels coming on free-to-air in 2009 make our product a compelling gift purchase for Christmas."

"We also want to ensure that Australians can get their TiVo media device through as many retail channels as possible. Members of the Qantas Frequent Flyer program can use their points to redeem a TiVo media device as a gift or a treat for the family," added Robbee.

Loyalty for Qantas Frequent Flyer's Group General Manager, Norris Carter said, "We believe the TiVo media device is an excellent addition to the Qantas Frequent Flyer Store that now offers members the choice of more than 1,000 products."

See: www.tivo.com.au