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By | Wednesday | 19/03/2008
Pay TV stations Foxtel and Austar, in conjunction with Multi Channel Network, today announced a new digital television audience measurement system (AMS) which is designed to radically change the way TV viewing is studied and reported.
10,000 Australian subscription television homes will participate in the most in-depth audience survey system ever created in Australia to comprehensively reveal the behaviour of viewers into the future.
The subscription television survey base will be eight times larger than the current STV national audience measurement panel. The new subscription television system will measure personal digital recorder viewing including time-shifted viewing, and it will also measure responses to interactive advertising (i-Ads). The research will provide subscription TV platforms, channels and their advertising clients with data which complements the existing currency measurements from OzTAM and RegTAM – however it won't replace such systems.
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