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CONTENT & DOWNLOADS / INDUSTRY

  Ninemsn Boss Jumps Ship - Or Was He Pushed?

By Branko Miletic | Tuesday | 03/06/2008

Hands up who wants to be an executive at PBL? Certainly not Tony Faure, the CEO of ninemsn, the Microsoft and PBL Media joint venture, who resigned from his position today.

Click to enlarge
The resignation of Faure follows in the footsteps of Ninemsn's commercial director Jason Scott and marketing director Tony Thomas who also recently left the business.

Announcing his resignation, he said his tenure as CEO of ninemsn had been an exciting period and that it was time for new blood at the top.

"I have simply decided that I am not the right person to take the business to the next level. I have a number of other business interests and I will be pursuing those. By nature I am more passionate about smaller, earlier stage internet companies and I think my skills are best suited to that," Faure said.

This most analysts have read this as admission of the inability of Faure to push through his ideas against the entrenched culture at PBL- a media company whose ruthless machinations have been played out in public recently.

Faure noted that, "ninemsn is in good shape. We have made a number of changes to the structure of the business and audience engagement across each segment of the business is strong, and said he would spend the next three months ensuring a smooth management transition to the new CEO, the search for which will be global according to media sources.

Ian Law, the chairman of the ninemsn joint venture, and Chief Executive Officer of PBL Media, said Faure had made a significant contribution to ninemsn, including the "doubling of video streams where ninemsn has made far better use of the content from the Nine Network than ever before," he said.

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