According to TWICE the group said the survey was designed "to understand the digital lifestyles of women and key drivers of adoption in four life stages: young singles, moms with young kids, moms with tweens/teens, and empty nesters."
The report's findings are primarily based on online interviews with 1,508 women between October 2006 to November 2007 and 517 additional interviews in February 2008. A spokesperson for the group told TWICE the group also surveyed approximately the same amount of men during each interview period.
The group's key findings included the discovery that more women stream TV shows from network TV sites than men. According to a release, 15 percent of American women did so last month compared with 11 percent of men. Women with children under the age of 6 and English-speaking foreign women were found to be the most active streamers, with 19 percent and 21 percent doing so respectively.
