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In the lead up to Christmas 2007, Video Ezy's television advertising claimed "The cheapest price in Australia - Guaranteed" in relation to the sale of 5 popular DVD titles.
Some of the advertising included for a brief period in the fine print "or we'll beat any lower advertised price by $1". Each of these DVD titles could be purchased elsewhere cheaper.
Video Ezy has admitted consumers may have been misled by their price guarantee advertising which was broadcast nationwide across free to air and pay television. In addition, over 100,000 text messages, containing the misrepresentation were sent to consumers in respect of two of the DVD titles. Video Ezy has apologised to its consumers and has offered partial refunds.
