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According to Apple, movies from major film studios including 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate are now available on the iTunes Store.

Apple's Vice President of Internet Services, Eddy Cue said, "Movie fans in Australia can choose from a great selection of over 700 films for purchase and rent on the iTunes Store. iTunes provides an incredibly easy and fun way for people to discover and enjoy movies, and has quickly become the world's most popular online movie store with customers renting and purchasing over 50,000 movies everyday."

iTunes movies start at recommended retail price of $9.99 for catalogue title purchases, $17.99 for recent releases, and $24.99 for new releases. Movie Rentals will cost $3.99 for library title rentals and $5.99 for new releases. High definition versions are priced at just one dollar more.

Apple says that with iTunes Movie Rentals, once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 48 hours to finish it—or watch it multiple times. iTunes Movie Rentals also feature over 100 titles available in stunning high definition, perfect for viewing on a widescreen TV with Apple TV.

See: www.itunes.com/au