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Anyone living in Australia can apply to become a partner at au.youtube.com/partners. Partners are able to decide which of their videos they would like to generate revenue on YouTube, and in turn, receive a portion of the revenue generated from ads that run next to those videos.

The company says this programme will inspire the users to continue to create "compelling, engaging and viral content for the YouTube community".

The YouTube says its Partner Programme is also designed to benefit marketers - as more and more individual content creators enrol in the programme, advertisers will be capable of reaching more qualified consumers by targeting their campaigns to user-generated partner videos tailored to the unique interests and tastes of their target audiences, the company says.

And with millions of videos viewed on YouTube each day, marketers will be able to attain a new level of engagement with some of the most watched videos on the site.