According to
Canon, its PIXMA range achieved the long-held goal of inkjet printer market leadership, increasing market value and volume share to secure the #1 position at 33.5 per cent and 33.9 per cent, respectively. In addition, its
Canon EOS achieved #1 market share by value in DSLR of 54 per cent, while its
Canon IXUS and PowerShot achieved #1 market share by value in DSC, recording 23 per cent.
Canon Australia and New Zealand Managing Director, Kenji Kobayashi, said that in spite of a challenging business environment and a dampened local economy, the results were testimony to
Canon's innovative marketing campaigns and evolving business model.
"Our consumer imaging products – cameras, digital cameras and video cameras – have seen a 19% growth in revenue with the Single Lens Reflex (SLR) camera category seeing an extremely strong 42% growth in revenues. In inkjet printing, I am very proud that our PIXMA brand has achieved our long-held goal of market leadership in 2009, securing the #1 share for volume and value."
