Following extensive consumer research Sony has launched a new range of Cyber-shot digital still cameras which are easy to use and deliver powerfull image resolution.
In an effort to better understand consumer needs Sony Australia conducted several research discussion groups with consumers late last year which found that the most important thing that they wanted in a camera was ease of use.
"They want an easy to use, stylish device with technology built in to enhance the prosess of capturing images and that is what we have delivered" said Cyber-shot product manager, Ervin Quek.
Key new features of the new Sony Compact camera's include a simple to use Graphic User Interface (GUI) – or menu system, improved picture quality and large viewing screen.
The new improved GUI makes it easier for you to navigate your way around, allowing you to choose from still photography or movie mode.
