According to the Mail On Sunday in the UK a corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company's PlayStation 2 console. Guests at the event were even invited to reach inside the goat's still-warm carcass to eat offal from its stomach.
Sickening images of the party have appeared in the company's official PlayStation magazine. Sony have since issued an apology for the gruesome stunt and promised to recall the entire print run.
Critics condemned the entertainment giant, which produces scores of Hollywood blockbusters each year, for its "blood lust" and said the grotesque "sacrifice" highlighted increasing concerns over the content of video games and the lengths to which the industry will go to exploit youngsters.
At the event, guests competed to see who could eat the most offal – procured elsewhere and intended to resemble the goat's intestines – from its stomach.
