Sony Computer Entertainment is set to make a global announcement this week regarding the PS3 which has witnessed three months of declining sales with Tuesday, March 31 which is Wednesday in Australia set to be the big day.
Analysts are tipping either a massive price drop for the PS3 or the launch of a brand new browser and online content.
Last week Bloomberg reported that the cash strapped Company is under pressure from video-game publishers to cut the price of the PlayStation 3 console or risk seeing more development funds shift to Nintendo Co.'s Wii.
In Australia the PS3 is among the most expensive of PS Consoles in the world with SEC Australia mid last year recommending a retail price that was $230 dearer than the same console in the USA. In recent months the console has been languishing in third place being the highly popular Nintendo Wii and the Xbox 360 from Microsoft.There is even speculation that in trade media that in the USA that the PS2 console could drop to sub $100.
It appears that the folks at Sony Computer Entertainment are getting quite tetchy over the fate of the PS3. In Australia recently the head of SCE threatened to sue ChannelNews and SmartHouse for daring to suggest that the Company was "price gouging".