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Yes, the iPhone is a smartphone that can also do many things like email, sync with any Mac computer, act like an iPod and even become your primary hand-held GPS device.
But many commentators have totally missed the 800-pound gorilla in the room.
The cat was let out of the bag on Friday when EA Mobile announced that it has a trio of launch titles for the iPhone -- Tetris, EA Sudoku, and Scrabble -- as well as an exclusive iPhone version of "Spore", which will allow players to navigate a one-celled organism through the game world by simply tilting the screen.
The iPhone 3G and accompanying App Store is set just like iTunes, to allow users to easily buy and download games from publishers and developers while providing trailers, user-generated reviews and even some free game demos. There are already over 175 games available.
According to Reuters, Neil Young, president of new iPhone-focused game development studio ngmoco, said iPhone users are spending over 60 per cent of their time on the device on features other than phone calls.
"That's a really big deal because it's no longer just a phone. It's a media player, an Internet player, a camera and a games machine that also happens to make telephone calls," he said.
