Click to enlarge |
The report, titled "Dataquest Insight: The Outlook for Mobile Gaming," also estimates the market will have rapid growth and will have a compound annual growth rate of 10.2 per cent between 2007 and 2011, with global revenue reaching $AUD6.5 billion in 2011.
According to Tuong Huy Nguyen, principal analyst at Gartner, "Mobile gaming has evolved from being a bundled freebie to a stand-alone value-added service, as well as a growing source of data revenue for operators and publishers alike. Increased consumer uptake and new players, business models and devices will help further this market in the future."
One reason for the expected increase says the report is "the increased popularity of video games in general. As mobile phones become more sophisticated, the user experience becomes similar to what consumers already expect out of their games".
Another factor, according to Gartner is that "mobile gaming provides a relatively good value for the money…and will be especially significant as more emerging economies adopt mobile phones".
