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The first few properties on Bigpond's islands are being advertised exclusively at www.tradingpost.com.au and represents the first virtual land sale by the website.

BigPond Group Managing Director, Mr. Justin Milne, said that the lots that were on sale was in direct response to increasing public interest in the Second Life islands.

BigPond Group Managing Director, Mr Justin Milne said, "BigPond's Second Life islands, launched just six months ago, are regularly the most visited branded regions in the virtual world. Our venture into the Web 2.0 sphere of user-generated content has been a great opportunity for BigPond to explore the possibilities of engaging with online communities. Now, in response to 'in world' consumer demand to take control of a part of the landscape, we're giving people a unique opportunity to have their very own piece of real estate at this iconic address."

After leasing one of the islands, customers can build the dwelling of their creation where they can hang out, meet friends or even run a business. BigPond's Second Life islands are thriving communities where avatars can enjoy a range of activities including car racing, scuba diving and ice skating. There are also various Australian landmarks to see like the Sydney Harbour Bridge, the Sydney Opera House, the Outback and Uluru, marking their distinction from other islands 'in world'.

Milne said, "By building the virtual dwelling of their choosing, customers will be actively complementing and contributing to the character of BigPond's islands. And thanks to the fantasy nature of the virtual world, it really is possible for people to let their imaginations run free, just as they do when creating their avatars."

Applications for the limited plots are open until August 9. For further information visit tradingpost.com.au or bigpond.com.