The specification, which was developed by Hollywood studios and consumer electronic and computer manufacturers, will allow consumers to play and watch 3D movies and videos from Blu-ray Discs on HD TV sets in the home.
"Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either 3D or 2D," stated Victor Matsuda, BDA global promotions committee chairman. "We believe this demand for 3D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3D experience to the living room."
The "Blu-ray 3D" specification ensures uniformity and compatibility across the full range of Blu-ray 3D products, both hardware and software, says the Association. More specifically, it will allow every Blu-ray 3D player and movie to deliver Full-HD 1080p resolution to each eye, for the highest image quality available.
The specification is display agnostic, meaning that Blu-ray 3D products will deliver the 3D image to any compatible 3D display, regardless of whether that display uses LCD, plasma or other technology and regardless of what 3D technology the display uses to deliver the image to the viewer's eyes, the BDA said.
"From a technological perspective, it is simply the best available platform for bringing 3D into the home," said Benn Carr, chairman, BDA 3D Task Force. "The disc capacity and bit rates Blu-ray Disc provides enable us to deliver 3D in Full HD 1080p high definition resolution."
The Blu-ray 3D specification is also designed to allow PS3 game consoles to play back Blu-ray 3D content in 3D, according to a statement from the association.
