Porn executives attending the 2008 Adult Entertainment Expo say that they are set to release DRM controlled 1080p movies along with new Blu-ray and HD DVD movies in an effort to "stimulate" business.They also expect the movies to be shared in the home.
During the past 12 months adult DVD sales have crashed by as much as 50 percent due to consumers turning to web downloads. Insiders at Telstra BigPond have told SmartHouse that the telecommunications company is "turning a blind eye to illegal porn and music downloads" because it is generating additional fast bandwidth traffic. Currently the porn industry are looking to high-definition content to command higher unit pricing and prevent piracy.
A major porn provider Digital Playground has decided to release its future porn titles only on Blu-ray, however on the show floor, it was evident that all the large studios were surprised by the recent Warner Bros decision as most of the exhibitors had HD DVD demos running and HD DVD signage and titles.