Earlier this week Sony Australia claimed that Blu ray unit sales were outperforming DVD unit sales by 2-1 however industry insiders claim that there is still a lack of Blu ray titles.The Blu-ray disc Association in Jan. said that 10.7 million Blu-ray players have been sold in the U.S. to date. Sony's Playstation 3, which includes a built-in Blu-ray disc drive, accounted for six million of total U.S. Blu-ray player sales.
The Digital Entertainment Group in Jan. said that a total of 28.6 million Blu-ray discs were purchased in the fourth quarter of 2008.
The new cheap pricing will allow consumers to buy a Blu ray player and an Nintendo Wii and have have over $100 left when compared to buy a Sony PS3 which comes with a Blu ray player built in.
