Click to enlarge

To be fair, it doesn't have all the features of its Sony counterpart, but in economic hard times consumers would find it hard to ignore a price point that is almost $2000 cheaper than some more well-known brands.

The Kogan Blu-ray player outputs in Full HD 1080p through HDMI 1.3, upscales DVDs, can play Blu-ray movies from around the world, and supports a number of video formats including downloaded files such as AVI and MPEG.

"While some of the big name players will be raising prices as the impact of the Australian dollar hits them, Kogan is still in a strong position to sell the most affordable consumer electronics in Australia," says Kogan Technologies founder, Ruslan Kogan. "Blu-ray won the format war, but the technology is still restricted to early adopters. Our affordable product helps drive mass adoption. We've hit the sweet spot with the Kogan Blu-ray player, by offering a perfect combination of quality, specifications, and price."

Kogan said early success and recognition of the brand has enabled the company to expand its range beyond LCD TVs. Kogan now sells computer monitors, digital photo frames, GPS devices, and cameras.

"Our direct business model allows us to sell consumer electronic products for far cheaper than any other company. We cut out all the middle men and pass the savings onto customers."

RRP
$349