Market research firm The NPD Group today confirmed numbers sent to members last week showing Blu-ray Disc player sales accounted for 90 percent of dedicated HD disc player unit sales and dollar volume during the week ending Jan. 12, but the firm wasn't ready to declare a trend resulting from Warner Bros.' HD DVD defection.
NPD, which broke from policy to comment on its weekly share data, confirmed that dedicated HD DVD player share dropped precipitously compared to dedicated Blu-ray models during the week ending Jan. 12, after being only slightly ahead of HD DVD the week ending Jan. 5. Video game consoles were not part of the study.
According to retail point-of-sale data (sell-through to consumers) that NPD would release publicly for the week ending Jan. 12, Blu-ray player sales accounted for 90 percent of unit and dollar share, compared with 7 percent unit share and 4 percent dollar share for HD DVD players. The remaining share went to Blu-ray/HD DVD combo players.
