The promotion follows recent price cuts to its HD DVD players, putting its entry-level player at a sub-$500 price point. It also follows JB Hi-Fi's recent decision to stock Toshiba HD DVD players and a range of HD DVD movies in its stores, reversing its original decision to exclusively stock Blu-ray products.

"Following competitive price drops and the initial HD DVD redemption offer, the HD DVD Consortium sees this promotion as a natural evolution of bringing HD DVD to market – and Christmas is the perfect time of year to be enjoying home entertainment at its best," said Toshiba AV Product Manager, Francois Spina.

"Again, consumers will be the winners as they can now add popular Paramount and Universal movies in HD DVD's amazing clarity and detail to their collections."

The high-end Toshiba HD-XE1 HD DVD player will come with on bonus title in the box and ten titles by redemption: World Trade Centre, Dream Girls, Black Rain, U2 Rattle & Hum, Norbit, The Holiday, Miami Vice, HULK, Fast & the Furious Tokyo Drift and American Werewolf in London.

The entry-level Toshiba HD-E1 player, comes with one film in the box and an extra three titles available by redemption: The Holiday, Miami Vice and HULK.

In addition to the free movie provided, every purchase of the Toshiba HD-EP10 HD DVD player gives consumers the chance to redeem the following five films: World Trade Centre, Dream Girls, Black Rain, U2 Rattle & Hum, and Norbit.

See: www.toshibaav.com.au