The article entitled High hopes for measuring HD viewers said that OzTAM aims to release the data in the final quarter of 2008 and will create a system to measure time-shifted viewing that will be reviewed next year. Various networks have been using time-shifted programs for their HD channels and are expected to be part of the of the standard-definition channels.

Moreover, OzTAM aims to provide the free-to-air networks audience data in order for the companies to convince advertisers to use their high-definition channels. Seven's Director of Sales, James Warbuton said, "No audience measurement means there is no appetite among advertisers and buyers to try the HD channels. Ninety-nine percent of buyers focus only on CPMs (cost per thousand, the traditional currency of TV ad buying). Very few are prepared to step out of what they know and be innovative."

And although the government has said that the free-to-air networks can introduce the new SD channels next year, the networks have not told media buyers how the various advertisements will be priced. Managing Partner of media agency OMD, Peter Horgan said that the various networks would either extend the fixed rate ad rate approach used for their channels or move to a "CPM structure."