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By Sarah Falson | Tuesday | 11/09/2007
Consumers who purchase high definition televisions remain confused about both the different standards of the technology and most of all about available content, a problem which won’t be fixed by the new HD Tick logo which has entered the marketplace, according to Samsung technical marketing manager, John Fragidakis. With new high definition technology continually being released into the marketplace, whether this is in the form of new versions of HDMI cables (the market now supports HDMI 1.3), televisions that support Full-HD 1080p content, or next generation Blu-ray and HD DVD disc players, most consumers who purchase a new television are not educated about the way they can get the best picture and sound quality from the product, said Fragidakis.
"There is major issue within high definition. First, digital entered the marketplace, then HD superseded it. But standard definition television is digital, and high definition television is digital too. Now there's full-HD which has thrown anther spanner in the works. How is the average consumer to understand the difference?" he said, addressing media and industry delegates at the annual Influence conference in the Hunter Valley.
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