Westan Digital will distribute the products locally as well as in New Zealand and Asia, bringing "an affordable true HD packaged media solution to consumers across the region," according to the company.
Icon Film Distribution is also getting in on the act with blockbuster titles such as We Were Soldiers, Footy Legends, The Queen, Hitcher and Butterfly Effect II bundled with the players. Icon hasn't put its hand up to back either of the other two high definition formats.
NME has also signed-up Bollywood film production company Eros Group.
