At a press briefing in Sydney and shortly before the Toshiba announcement, the Managing Director of Sony Pictures Michele Garra claimed that the key price point would drive sales of Blu ray and HD DVD players
Sony claims that 84,000 PS3 consoles have been sold in Australia since it launched earlier this year. Now the company believes that because of the console pricing at $699.95, Sony will move an additional 84,000 units within the next three months.
In a major shot across Sony's bows, Toshiba has exclusively revealed to SmartHouse that its entry level HD DVD player has been reduced from $899 to $499 and will include three HD DVD movies.
