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  Nintendo To Form Sporting Fan Club

By David Richards | Sunday | 10/02/2008

Good old Norm and the "Life Be In It" campaigners would have been proud of Nintendo and their Wii gaming console. In a space of 14 months since the launch of the popular console they have managed to shift thousands of Australians off their backsides into active gaming. Now they want to sporting fans to take Nintendo to a stadium near you.

Currently Nintendo is talking to sporting bodies and stadium owners around the world in an effort to deliver game information to Nintendo devices. However in Australia Nintendo could find the going tough as Sony has excellent relationships with sporting bodies including soccer and the AFL. 

Sports video gaming used to mean sitting around on couches frantically punching buttons on a game progress contentroller -- with the only other minimal exertion being small talk. Then came the Nintendo Wii. Suddenly, sports video gaming meant getting up off the couch to virtually play by actually jumping, running, swinging and pitching.

The new 'Nintendo Fan Network'  which the Company is trying to gett off the ground globally allows fans to get stats, player info, watch extra videos, order food and drinks and interact with each other during games.


Now, Nintendo is tying its active game play to real-life sporting events. Its winter marketing plan includes a slate of baseball, golf and monster-truck sponsorships and events that put the Wii and DS in sports fans' hands.

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