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  Why Hitachi Failed, Exclusive Interview

By Sarah Falson | Wednesday | 23/01/2008

Consumers can rest assured that though Hitachi products will disappear from the shelves within months, their purchases will continue to be supported by full warranty, spare parts and customer service into the future, said a spokesperson from Hitachi today.

Following the shocking news on Monday that the Japanese consumer electronics brand was closing up shop in Australia, a slew of concerned consumers have contacted SmartHouse worried that their recent purchases are now proving a mistake, if the company disappears from the market altogether.

Not so, says Hitachi Australia general manager – marketing and sales, Geoff Hannaford.

"Our number one priority is to look after our customers, staff and business partners," he told SmartHouse in an exclusive interview this morning.

"When the Hitachi consumer division closes officially on March 31 2008, a new department will begin operating on 1 April 2008 to provide on-going warranties, technical support, spare-parts and to manage our service centres."

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