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By Sarah Falson | Monday | 21/01/2008
Hitachi’s Australian subsidiary will pull out of the consumer electronics market on 29 February 2008 due to disappointing flatscreen sales throughout 2007. The move which has been tipped by SmartHouse for several months was revealed in a letter sent to resellers late last week. The letter said.
"As you are no doubt now aware, Hitachi has decided to withdraw from the Australian consumer electronics market. This decision is part of a refocusing of Hitachi's sales strategy for consumer electronic products throughout the world," said Hitachi Australia managing director, Yutaka Sugihara, in the letter which was distributed to consumer electronics retailers this morning.
"As a result, Hitachi Australia Pty Ltd (HAUL) will cease sale of consumer electronics products in Australia by 29 February 2008. HAUL's rebate and trading term agreements with you company and all of corporate group/trading group members will terminate with effect from this date."
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