Sales via mass retailers including Harvey Norman, Domayne, JB Hi Fi and Dick Smith are expected to fall well short of their original target of 50,000 units, with questions now being raised as to whether Seven will continue selling the PVR.
According to the Financial Review only 12% of households have a digital video recorder. This is up from a reported 6.9% a year ago.
Of the 12%, 8.2% are believed to be Foxtel devices however a check by ChannelNews of PVR shipments show that the installed base could be as high as 15% if Foxtel are claiming 8.2% of the market.
GFK were unable to give a precise number on PVR sales that they track.
